Once upon a time in 1986, inside a Seattle garage, a streetwear fashion label named B.U.M. Equipment was born. Dubbed, by the LA Times as "one of the most successful young men's sportswear brands in California fashion history", it expanded its market to the Philippines in 1993. Some of its current celebrity endorsers are Andrea Brillantes, Miguel Tanfelix, and Bianca Umali.
Pepsi, on the other hand, is more than a century old because its creation dates back to 1893. Venturing into fashion as well as collaborating with existing clothing brands is not new for the company. In fact, it participated thrice in the Shanghai fashion week held last October 2017 by teaming up with the designers Just for Tee, Content, and Su Guang Yu. The beverage brand also collaborated with London based fashion label DB Berdan a couple of times including a Mercedes Benz fashion show in Istanbul and a design of a Katy Perry costume.
The partnership will reflect BUM's core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.
#BUMXPepsi Limited Collection is based on the iconic color palette and logos of both brands—BUM and Pepsi; fused design elements and street style that can draw that youthful appeal. The line consists of t-shirts, jogger pants and shorts and outerwear, as well as caps and bags.
On the eighth day of June this year, the designs were unveiled via a fashion show. They can be purchased in BUM Boutiques and select department stores nationwide.
For more information visit, www.bumequipment.com.ph or follow BUM’s social media accounts on Facebook, Instagram and Twitter--@officialbumph.
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